In 2008 the Masters honoured the 40th Anniversary of Brian Jones’s influential recording with a festival at Joujouka. Anita Pallenberg and John Dunbar were among the people who made the pilgrimage to the village. Joujouka by Daragh McCarthy, a film of the 2008 Brian Jones Festival premiered in London in 2012 and will be released in 2013.
Since then the festival has become an annual event, attracting artists, filmmakers, musicians, writers and fans from around the world. As well as generating valuable global publicity for the music, the festival has become an important economic factor in Joujouka life
2011 saw the Masters on the Pyramid stage at Glastonbury, opening the Festival.