Master Musicians Of Joujouka Collaborate With The Orb To Launch Dior 2020 Cruise Collection In Marrakesh

Master Musicians Of Joujouka with The Orb at the launch of the Dior 2020 Cruise Collection 29th April 2019 – photo STN LENS

The Master Musicians Of Joujouka performed live in collaboration with The Orb as Dior presented their 2020 Cruise collection in Morocco.

The Master Musicians Of Joujouka and the Orb provided the live soundtrack for the launch of the Cruise 2020 collection by Christian Dior’s Creative Director Maria Grazia Chiuri, at Palais El Badi in Marrakesh on 29th April.

For this special one-off performance, the ancient Sufi trance music of the Master Musicians Of Joujouka was presented with an electronic soundscape in collaboration with The Orb, who celebrate their 30th anniversary this year.

The Master Musicians Of Joujouka arranged music for the show with Master Musicians Of Joujouka Manager Frank Rynne, Carwyn Ellis (The Pretenders, Edwyn Collins, Colorama) and Aladin Ilou (HCM) for the 20-minute catwalk show.

The musical director for the show, Michel Gaubert conceived and directed the collaboration between these artists for Dior and Bureau Betak, working closely with both groups for this visionary collaboration.

The evening also featured a surprise guest appearance by Diana Ross performing her 1980 hit ‘I’m Coming Out’.

The venue for the event was the 16th century Palais El Badi.

Master Musicians Of Joujouka and The Orb at the Dior 2020 Cruise Collection launch, Marrakesh 29th April 2019 – photo STN LENS
Master Musicians Of Joujouka at Palais El Badi for the Dior 2020 Cruise show – photo STN LENS

On the presentation of the 2020 Cruise collection a statement from Dior said: “In the heart of Marrake­­­sh, the sumptuous El Badi palace positively sparkled for the occasion of the 2020 Dior Cruise show by Maria Grazia Chiuri. A voyage outside of time, punctuated by rich savoir-faire.  

“Above, there are only stars. On the ground, thousands of candles illuminate the ancient El Badi Palace with, in the distance, the majestic Atlas Mountains overlooking the night’s proceedings.

“Further heightening this enchanting scene are the melodies played by Joujouka players, who are proud of their thousand-year-old history and whose percussions, bamboo flutes and ghaitas (the Arabic oboe) mingle with electronic rhythms by the English group The Orb, pioneers of the “ambient house” style.

“For one night, the El Badi Palace, the late sixteenth-century “Palace of the incomparable”, offers up all of its splendors of yesteryear. Through the 2020 Cruise show, Maria Grazia Chiuri asserts her wish to create a dialogue between cultures, a promise of a shared horizon, a common ground rich in diversity.”

Photography STN LENS @stnlens

Ahmed El Attar and Mohamed El Hatmi of the Master Musicians Of Joujouka with Alex Paterson of The Orb – photo Frank Rynne
The Master Musicians Of Joujouka at Palais El Badi, Marrakesh – photo Frank Rynne

Watch the the Master Musicians Of Joujouka and The Orb at the Dior 2020 Cruise show here: